Tools and methods for impactful communication campaigns
Session MédiaCombating climate disinformation
2026-06-24 | 03:30 PM - 04:30 PM | Saint-Romain Hall
Information
The aim of this session is to acquire key concepts for designing and conducting effective communication campaigns targeting the general public .
Based on the Prochaska/Di Clemente model (transtheoretical model of change), communication will be positioned in the stages of the change process, thus enabling us to understand how individuals evolve and what specific strategy to adopt depending on each stage.
The key concepts of communication (target audience, appropriate vectors, stage of change) will be addressed and small group work will put these concepts into practice.
Speakers:
- Professor Laurent GAUTIER, Vice-President in charge of research valorization, coordinator of the University Innovation Hub, University of Burgundy Franche-Comté
- Dr. Stéphane Labranche, scientific coordinator of the International Group of Experts on Behavioral Change (IGECO)
Moderator: Eric ANDRE, Deputy Managing Director, Partner and Director of the Consulting Division – Territorial Expertise and Major Projects, ROUGE VIF Group
